Social Media Helps People to Communicate with Each Other
Maurice Antoine Roussety official account on issuu speaks about the scope of franchising. He is of the opinion that franchising has several benefits for the new comers. According to him, the new comers do not have any experience in the arena of business. Thus, it becomes necessary for them to work under the guidance of a big scale business. Even though many people believe that the trend of franchising has died down with the emerging startup trend, Maurice Roussety chooses to disagree.
Maurice Roussety is known to be a good strategist and analyst in the field of marketing and finance. He has graduated from Monash University with the subject Accounting and Economics. Thereafter, he went on to secure his post-graduation in Leadership and Business Administration. He obtained this from the New South Wales’ University of New England. He also secured his Ph.D. degree from Griffith University. His thesis paper is going to be published soon. It is all about franchise business valuation and intellectual property. At present, he is serving as the lecturer of Griffith University. Here, he speaks of small business, franchise, entrepreneurship, and marketing. As a matter of fact, he is also known to be the Executive Consultant of DST Advisory.
Life and times of Maurice Roussety has shown that he has voiced his opinion regarding franchise. He is talked about the franchise business system in Australia. He has mentioned that in Australia, franchise business has led to surplus revenue of $144 billion on an annual basis. This has been established by around thousand franchises. Moreover, franchise system offers jobs to about 460,000 people. Franchising is pretty beneficial for a newcomer since it involves less start up expenditure, less recruitment, greater promises, easy market entry, high probability, and security for making it to the international market.
Franchises will be able to get an easy access to finances, resources, and infrastructure of the parent organization. Thus, they will be able to compete with other newly developed companies. Franchises will not even have to worry about the flow of the customers since they will be able to use the goodwill of the parent company to tap customers. Franchise is usually welcomed whole-heartedly by a dedicated group of patrons of the parent company. In most of the cases, customers select a franchise due to the goodwill of the parent organization. As the market is saturated with new companies, a customer has several options to choose from. The good reputation of the parent company in the market will help out the franchise will have an easy access to customer base.
Dr Maurice Roussety 