Understanding a Modern Franchise Economy
Dr. Maurice Roussety will soon release his Ph.D. thesis on franchise systems in Australia. There are a number of economic strategies that are flourishing in today’s economy, despite being largely neglected for the last two decades. Franchising is one of the most successful business strategies today because it has managed to remain competitive in an overly saturated, overly competitive global economy. Franchising is such a powerful strategy because it draws on the resources and reputation of a larger parent company, allowing new businesses under their model to have a competitive head start in the market. According to Dr. Maurice Roussety, the franchise sector in Australia is particularly well developed. It has attracted several Commonwealth Government studies because it generates revenues in excess of $144 billion annually, and directly employs more than 460,000 Australians through 1,160 different and unique franchise systems. “Presently there is no web portal or published methodologies that systematically and comprehensively rate the efficiency and goodwill of a franchise system. Independent knowledge about the strength and viability of new, emerging, and mature franchise systems is paramount to franchisors, franchisees, lender, professional advisers, government, and investors”
The Future of the Australian Market
With such a strong emphasis on franchising, and with experts such as Maurice Roussety who understand this complex economic system, Australia promises to emerge as one of the strongest economies in our post digital age. Experts such as Dr. Maurice Roussety are the thought leaders that will take the Australian economy into a prosperous future.
Dr. Maurice Roussety (Griffith University, Brisbane), on ResearchGate, is an Executive Consultant DST Advisory and Lecturer in Small Business, Franchising, Entrepreneurship, and Marketing at Griffith University in Queensland, Australia. He received his Ph.D. from Griffith University as well, publishing his paper on intellectual property and franchise-business valuation. He also has a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, has and consulted with Westpac, Optus, IAG, ACCC, Australia Post, and Coles Myer.
It is unfortunate that Australia is an often forgotten part of the modern world. Despite being one of the most developed and modern nations and continents in the world, it is often overlooked because of its distance from the rest of the western world. However, Australia is quickly being recognized as one of the fastest growing and most unique markets in the world. Many experts agree that the constitution of the Australia economy is a perfect example of one that is taking advantage of the current globalized economy.